In Response to Nikki Perry's Post

     From articles I have read, and news broadcasts I have heard, it seems that no matter where the proposal of building wind turbines, the process is slowed because of the number of people that oppose the idea.  In my opinion, it's a great idea.  Maine put in a whole set of turbines along a mountain range a few years ago.  Originally, people also criticized the projects ugliness, and all that these energy tools would take away from the spectacular and natural Maine beauty.  Others complained it would be much too loud (even though it was miles away from any town).  In my opinion, people need to realize that fossil fuels will not be available to us forever.  We all need to make sacrifices to help the transition.  And who knows, the wind turbines may only be temporary; until experts can come up with even MORE efficient ways to capture the natural energy available to us.

JC Penney Focuses on Digital Interactions

     JC Penney's 2010 fiscal year net sales were recently released, and show a 1.2% increase from 2009.  The Vice President of investor relations, Kristin Hays, says the reason for the company's recent success is thanks to their delivering digital interactions.  "We're focused on offering personalized impactful digital experiences and dramatically improving the shopping experience on JCP.com."  They've added new features on their website that helps customers easily navigate through their pages, introduced social media and digital coupons and released a new mobile site.  They admit that their reward program has grown to 26 million members.
     JC Penney, though catalog sales totaled $454 million in 2010, they recently cancelled their catalog distribution.  They expect sales to grow at a slower rate because of their decision.  Is this something JC Penney is doing to be more environmentally conscious; perhaps to appeal to more customers?  If people realize JC Penney is making more of an effort to go green...should the company expect a revenue larger than that of their 2010 catalog sales?  What are some other reasons that would convince JC Penney to get rid of a $454 million dollar sales opportunity?  Do you think this was a wise decision made by JC Penney administrators?

http://www.dmnews.com/jcpenneys-sales-increase-in-2010-as-retailer-shifts-focus-toward-e-commerce/article/197087/