In Response to Lia Moreggi's Post...

     I think a lot of people will deny that any of the "above the influence" ad campaigns have any effect on their thoughts.  But this is what many viewers seem to say about any type of ad- when scientific experiments have proven otherwise.  After watching a quick commercial sponsored by this campaign, I have caught myself thinking about it well after the commercial has passed.  I think it would be great if they included suicide prevention campaigns, because it seems to be an increasing problem in today's society.  I also think that it would be great to see speakers travel around and talking about the consequences of drugs and alcohol in high schools and colleges.  However, I also think that it would be difficult to attract a college crowd.  These are the years that many high schoolers wait for to experience new things when their parents aren't around.  So, the approach to providing knowledge for this group of people would have to be changed a little to better target college students.

Inspiring More Pork Consumers

     Many of us may be able to recognize pork as "the other white meat".  That image, however, may change rather quickly.  After almost 25 years, the National Pork Board has decided to change its name to "Pork.  Be Inspired".  The board plans to offer new recipes and creative ideas to entice consumers to purchase more pork. They say about 82 million Americans eat pork on a regular basis.  In changing the name, and introducing different meals that can include pork, they hope to increase their sales of the formerly known "other white meat". You may be asking the same question I did when I read this- Pork has been around for a very long time, so why change the signature line now?  But the board believes that their larger growth opportunity lies within the households that are already using pork, and that the industry just needs to come up with a more creative way to refresh the marketing strategy.  Do you think they are right in sticking with their client base?  Should they make more of an attempt to attract new pork consumers?  Do you think their new line, overall, will work?  Did it change YOUR mind about pork?

http://adage.com/article/news/pork-tagline-white-meat/149242/