In Response to Paige Culveyhouse

    The amount of money spent during the Superbowl is clearly not something that is overlooked.  Companies spend millions of dollars on 30 second advertisements.  In all honesty, I don't think companies spend all this money to simply promote their money and gain more revenue.  Sure, they hope that it will entice and encourage viewers to check out some of their products and services, but I think the majority of the reasoning behind these ads is simply for entertainment purposes.  These companies already have a large net profit, since they are able to pay for such pricey advertisements.  So do they really need to be spending it on promoting their name?  I don't think so.  I think companies submit ads to the Superbowl because it's what the viewers want to see.  They want to connect with companies that may share similar interests (i.e. sports) and be more apt to purchase products and services when they relate them to an entertaining commercial they saw at the 2011 Superbowl.  I think viewers like to see that companies are willing to spend money for the entertainment of their customers, instead of being driven ONLY by revenue.

Will Television Advertising Be No More?

     We've all been interrupted from our favorite shows and movies by the all too familiar television commercials.  But, recently, businesses are being forced to start coming up with new, and more creative marketing techniques. With the fairly recent launch of DVR, many advertisers believe that the effectiveness of the 30-minute promotional messages will be lost.  Companies are pushing the exploration of different media inputs for their ads, and some are looking to boost a larger part of their marketing straight to the web, decreasing their television advertising budgets over the next three years.
     Though many businesses and citizens alike will agree that television is a pretty big part of society, and the marketing world, and will remain strong, advertisers are being challenged to come up with new and innovative ways to target their markets.  But, with the cost of advertising, especially on television, adds yet another challenge.  Should companies continue to spend billions of dollars on advertising, when surveys are showing that the effectiveness of television ads are decreasing?  Or should they rely more heavily on finding some other way of communicating to potential customers?

http://www.marketingtoday.com/research/0306/tv_advertising_less_effective.htm