Saturday, February 19, 2011
In Response to Aubrey Menegus' Post
The statement that struck me most about Aubrey's article was the statement that the Yahoo CEO made about Facebook being Yahoo's top competitor. I strongly disagree that these two companies are able to compete against one another. Yahoo is a search engine, whereas Facebook is a social network. Their purpose and goals are completely different. Therefore, I do not think that they can consider themselves competitors. However, I think Yahoo could greatly benefit from being involved in Facebook's increasingly popular network. From reading Aubrey's post, it sounds to me like Yahoo is trying too hard to become similar to Facebook (by incorporating things such as the "like" button) I am not convinced such small, and behind-the-times changes will bring back Yahoo's 10% of users they have lost. I think Yahoo needs to be much more creative than this, and step outside of the Facebook zone and come up with their own creative ideas and applications that will make their site more appealing to users. The actions Yahoo is taking to "fit in" will not help them; what they really need, instead, is to stand out.
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