Saturday, March 12, 2011
In Response to Ashley Guidi's Post...
I found Ashley's post very interesting. For the most part, I don't believe people give grocery stores enough credit about their innovative ways of marketing their products and services. I think the way they market these things are much less obvious to most than the way other companies advertise their products and services. But do they work? Absolutely! Parents give in to their children's whining about a special cereal, parents may see a sale on a particular item, and other customers may just think its something they'll use in the very near future. I will admit that I myself rarely walk into a store and buy only the items on my original shopping list. Overall, I definitely think we underestimate the ability of grocery stores to lure their customers into buying items they don't really need.
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