Many of us may be able to recognize pork as "the other white meat". That image, however, may change rather quickly. After almost 25 years, the National Pork Board has decided to change its name to "Pork. Be Inspired". The board plans to offer new recipes and creative ideas to entice consumers to purchase more pork. They say about 82 million Americans eat pork on a regular basis. In changing the name, and introducing different meals that can include pork, they hope to increase their sales of the formerly known "other white meat". You may be asking the same question I did when I read this- Pork has been around for a very long time, so why change the signature line now? But the board believes that their larger growth opportunity lies within the households that are already using pork, and that the industry just needs to come up with a more creative way to refresh the marketing strategy. Do you think they are right in sticking with their client base? Should they make more of an attempt to attract new pork consumers? Do you think their new line, overall, will work? Did it change YOUR mind about pork?
http://adage.com/article/news/pork-tagline-white-meat/149242/
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