Friday, April 8, 2011

In Response to Abby Hajec's Post...

     I have to say that I wasn't as surprised as I probably should have been after I read this article.  In another class of mine, we discussed data mining- where companies are paid for the information they share with other companies.  For example, credit card companies that are paid to exchange your spending habits with companies willing to pay for the information.  In a lot of cases, this probably helps companies narrow down their target market, and also keeps them aware of the promotional ideas that are and are not working.  It is interesting that this didn't seem to be a big problem with Pandora until they went mobile.  I'm sure through these accounts, Pandora is able to access more information than we are probably aware.  I think the Federal Trade Commission should come up with some type of regulation to put in place.  We, as consumers, are very unaware of what goes on with a lot of the information we provide.  Most of us are not nearly as educated as we probably need to be in order to avoid these situations.  Therefore, we really do need someone, or something protecting us from any inappropriate trading of information.

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