Earlier this year, Taco Bell faced a class action lawsuit claiming the "meat" used in their numerous food options were more binders and fillers instead of actual beef. As you can imagine, the image of Taco Bell suffered, as any company's image would after a lawsuit. Luckily for Taco Bell, this lawsuit has been dropped. Taco Bell has "...made alterations to their 'marketing and product disclosure'" (William-Ross).
The company's response to the lawsuit was similar to a discussion held in a previous class. "...Taco Bell stepped up and launched a bold advertising campaign, first cheekily thanking the public for suing them via full-page ads, then using Facebook to share coupons for 10 million free beef tacos" (Willaim-Ross). I applaud Taco Bell for confronting the issue to the public. But once this problem is admitted, the reputation of the company is always affected. This is unavoidable. How can Taco Bell come back from such negative publicity? Would you say that confronting the issue to the public was a wise decision on the firm's part?
http://laist.com/2011/04/19/thats_enough_beef_lawsuit_against_t.php
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