We've all been interrupted from our favorite shows and movies by the all too familiar television commercials. But, recently, businesses are being forced to start coming up with new, and more creative marketing techniques. With the fairly recent launch of DVR, many advertisers believe that the effectiveness of the 30-minute promotional messages will be lost. Companies are pushing the exploration of different media inputs for their ads, and some are looking to boost a larger part of their marketing straight to the web, decreasing their television advertising budgets over the next three years.
Though many businesses and citizens alike will agree that television is a pretty big part of society, and the marketing world, and will remain strong, advertisers are being challenged to come up with new and innovative ways to target their markets. But, with the cost of advertising, especially on television, adds yet another challenge. Should companies continue to spend billions of dollars on advertising, when surveys are showing that the effectiveness of television ads are decreasing? Or should they rely more heavily on finding some other way of communicating to potential customers?
http://www.marketingtoday.com/research/0306/tv_advertising_less_effective.htm
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